Reusable water bottles and drinking stations for volonteers,
staff, delegates, press and players.

Tetrapak water containers instead of plastic containers where
contained water is absolutely necessary or required.

Environmentally certified cleaning and hygiene products in
hotels and arenas.

The Pure Promise campaign — voiced by our mascot, who shares the importance of clean drinking water and a healthy water environment.

Menus with less climate impact and plant-based alternatives
in arenas.

On site communication about considerations in choosing
foods and menus

Taking measures to minimize food waste in hotels and arenas

No single-use plastics for packaging, cups and cutlery
(fanzone and arenas).

Driving all electrical vehicles and focusing on effective transportation for event and delegate transportation

More sustainable team transportation by collective transportation or buses driving on more sustainable fuel

Better use of and info about shuttle bus and collective transportation options for especially international fans

Campaign focusing on ridesharing, carsharing and collective transportation options in order to motivate fans to choose sustainable ways of transport

Considering and sourcing more sustainable options when buying new materials and objects (e.g. venue dressing, wayfinding, clothing, equipment).

Considering if year and specific logo is necessary on products in order to be able to reuse as much venue dressing and wayfinding as possible for 2028.

Recycling of as many materials as possible and agreement with partners before the event (e.g. venue dressing, wayfinding, clothing, equipment).

Motivate more nations to choose not to bring the optional third jersey.

High quality clothes and reuse of clothes for OC members, delegates and volunteers.

Use of recycled materials to build temporary structures or reuse of already existing materials and structures

Better waste sorting including obtaining information about all possible waste types and amounts to choose correct waste fractions and capacity in hotels and arenas.

Deposit collection in arenas.

Making agreements about hand outs etc. with commercial partners including taking care of products after activation activities

Campaign focusing on getting the fans to clean up their own waste, the ‘waste culture’ and info about sorting.

Motivating and engaging fans through Pure Facts under the headlines of (1) Water, (2) Food and beverages, (3) Transportation, (4) Reuse and recycling and (5) Waste.

Mini-guide to the responsible fan spread via e-mail, social media and the digital hub.

Activities and side events with games, competitions, education and data collection under the theme of sustainability and Pure Facts.

Campaign on social media about sustainability and Pure Facts.

Data collection to inform an emission report.

Data collection on tourist economic factors.

Data collection on fans and visitors experience.